Don Ed Hardy is an American tattoo artist born and raised in Southern California in 1945. A pupil of Sailor Jerry, Hardy is recognized for incorporating Japanese
tattoo aesthetic and technique into his work.
In 2002, Ed Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy’s art and a licence agreement was
signed. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as
well as the copyrights to all his images.
In 2004, Christian Audigier licensed the rights to produce the high-end Ed Hardy clothing line, which is based on Hardy’s
imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has
attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile
fashion districts. Ed Hardy stores are located in many locations internationally including the Americas, Europe, Asia & the Middle East.
In May 2009, Iconix Brand Group, Inc. announced that the Company has acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks.
The Company paid $17 million for its interest in Hardy Way, consisting of $9 million in cash and $8 million in stock. In addition, the sellers could be entitled
to receive an additional $1 million in stock pursuant to an earn-out based on 2009 royalties received by Hardy Way. Hardy Way estimates that 2009 royalty revenue
will be approximately $10 million.
If you want to buy some ed hardy clothing and accessories,come to the Ed hardy shop!